All articles

46 guides organized by pillar — automation, SEO, SEM, AEO, GEO and website strategy for independent authors.

01 · Automation

9 articles

Tutorial

n8n vs Make: which to choose to automate a book's marketing

Compare cost, setup and maintenance.

Industry data

Why 45% of indie authors already use AI in marketing

What the 2025 BookBub Partners survey found.

Tutorial

How to automate lead magnet delivery

A 3-step Make flow, no coding required.

Tutorial

How to automate review tracking

Centralize Goodreads and Amazon reviews in one sheet.

Tutorial

Contact form → reader-tracking spreadsheet

Every message saves itself, no copy-pasting.

Tutorial

Automate announcing a launch on social media

Post across networks at once, set up once.

Tutorial

Automatically monitor mentions of your book

Free alerts with Google Alerts, no manual searching.

Tutorial

Cheap automations on a zero budget

The 3 priorities using only free plans.

Tutorial

Sending ARCs to beta readers

Automate row by row, not one mass email.

02 · SEO

8 articles

Tutorial

How to research long-tail keywords

Using forums and autocomplete, no expensive tools.

Tutorial

SEO checklist for a book listing

Title, subtitle, description, categories, backend keywords.

Tutorial

Finding the exact micro-niche via forums

The market gap your book can fill.

Tutorial

SEO for an author page: the essentials

Title, verifiable bio, links, and structured data.

Industry data

Most common SEO mistakes among indie authors

Too-broad keywords, no internal links, no mobile.

Tutorial

Title and subtitle with SEO in mind

Memorable title, keyword-rich subtitle.

Tutorial

Free tools before paying for anything

Autocomplete, Trends, and niche communities.

Industry data

How long SEO takes to show results

3 to 6 months on average for a new site.

03 · SEM

7 articles

Tutorial

Why Amazon Ads outperforms Google Ads

For selling a book on Amazon, intent changes everything.

Tutorial

Your first Sponsored Products campaign in KDP

Automatic targeting, low budget, 1-2 weeks.

Tutorial

How much daily budget you need to test

Think of it as a learning budget, not a results one.

Tutorial

Keyword targeting vs product targeting

Which to use first without historical data.

Industry data

When NOT to launch ads yet

Without reviews, paid traffic doesn't convert.

Tutorial

Sponsored Products vs Sponsored Brands

Why the latter rarely fits a single-book author.

Tutorial

How to tell if your ads are losing money

The ACOS metric, explained simply.

04 · AEO

6 articles

Tutorial

What AEO is and how it differs from SEO

SEO wins the click; AEO wins the answer.

Tutorial

Author page in question-and-answer format

A structure more citable by AI engines.

Tutorial

Optimize a book listing for AI Overviews

FAQs with structured data, outside Amazon.

Tutorial

E-E-A-T: verifiable facts in your bio

Concrete facts instead of empty adjectives.

Tutorial

How to measure AI appearances

The manual method, still the most reliable.

Tutorial

FAQs you should be answering

The ones that actually matter in the buying decision.

05 · GEO

6 articles

Tutorial

What GEO is and why it matters to an author

Winning the mention inside an AI conversation.

Tutorial

How to check if ChatGPT mentions your book

Just ask directly, without naming yourself.

Industry data

Citing real sources boosts AI visibility 40%

What the paper that founded GEO proved (KDD 2024).

Tutorial

How to earn citable third-party mentions

Forums, blogs, and podcasts as external validation.

Tutorial

GEO vs SEO vs AEO: what's alike

Three layers built on top of each other.

Tutorial

What llms.txt is and if you need it

A complement, not a substitute for the rest.

06 · Websites

4 articles

Tutorial

Central hub vs. one site per book

How to decide for a catalog with very different topics.

Tutorial

Define the customer before designing the site

The 3 questions that should drive the design.

Tutorial

Pillar → clusters template for a new niche

The same scheme, repeatable per book.

Tutorial

Migrate to a hub without losing rankings

301 redirects, step by step, no lost traffic.