Short answer: a BookBub Partners survey from May 2025, with 1,229 independent authors, found that 45% already use generative AI for marketing or research, and 70% of those report a positive impact.
If you're not yet using generative AI or automation in your marketing, you're not dramatically "behind" — it's still less than half the total. But nearly 1 in 2 authors you're competing for attention with already has a speed advantage.
We start with the simplest layer: automating repetitive marketing tasks with Affiliate link: I may earn a commission if you purchase through this link. Make, like sending a downloadable checklist or following up with new subscribers. The Automation pillar documents that process step by step.
This figure comes from a survey with a mostly English-speaking sample; there's no equivalent published survey for Spanish-speaking authors, so I'm weighing it with that caveat.