How to Automate Lead Magnet Delivery to New Subscribers
Short answer: connect your subscription form to Make, and build a 3-step scenario: "when someone subscribes" → "wait a few seconds" → "send an email with the attached file or download link." Set it up once and it runs forever.
What you need before starting
A subscription form (as simple as a Google Form, or your email provider's own form).
Your lead magnet ready to go: a PDF, a sample chapter, or a checklist.
A free Affiliate link: I may earn a commission if you purchase through this link.Make account — the free plan is enough for this flow.
The 3 steps of the scenario
Trigger: "New form response" (if using Google Forms) or "New subscriber" (if using your email provider like Mailchimp or ConvertKit). This is the event that kicks everything off.
Action — send the email: use the Gmail module or your email provider's module inside Make to send an automatic message with the subject, body text, and the lead magnet attached (or a download link if the file is large).
Test it: subscribe yourself with a test email before publishing the form, to confirm the file arrives correctly.
Make's free plan allows up to 1,000 operations per month — more than enough for a simple lead magnet delivery flow at an author's early stage.
Source: Make pricing page, 2026
Common mistakes to avoid
Forgetting to show a visible confirmation message on the form itself, so the reader knows their download is on its way.
Attaching heavy files directly to the email — better to use a download link (Google Drive, Dropbox) if the PDF is more than a few MB.