How to Set Up Your First Sponsored Products Campaign in KDP
Short answer: from your KDP Bookshelf, go to "Promote and Advertise," choose Sponsored Products, pick automatic targeting for your first campaign, set a low daily budget, and let it run for at least 1-2 weeks before making changes.
The steps
Go to your KDP account and find the ads option next to the book you want to promote.
Choose "Sponsored Products" (the simplest format and recommended starting point).
For your first campaign, use automatic targeting — Amazon picks the keywords for you based on your book listing.
Set a low daily budget (enough to learn, not enough to overspend while testing).
Let the campaign run untouched for at least 1-2 weeks before drawing conclusions.
Why start on automatic
Automatic targeting shows you, after a few days, which real search terms generated clicks — valuable information for your second campaign, this time manual and aimed at those specific keywords.
Amazon Ads' automatic targeting works as free keyword research based on real search data, before investing in a more refined manual campaign.Amazon Advertising documentation, 2026